Seminars
The British Bridal Exhibition is not only about buying for the next season and the event has more to offer than a great range of exhibitors. Visit the Queen’s Suite on Monday 15th March for our business seminars. You will also have a chance to meet the speakers. FREE refreshments will be served. Sponsored by the BIS.
10am Start: Managing your brand and reputation online
Keren Alderson and Tim Smith, founders of I Do I Do - digital specialists in creating unique designer websites for the wedding industry:
I Do, I Do is a web design company set up in 2007. Going from strength to strength, I Do I Do now boasts clients from all over the UK, and include bridal shops, designers and accessory suppliers in their portfolio. Keren and Tim will discuss how to make sure your website is presenting your company to best effect and how to benefit from social media. They will also cover how to monitor what brides are saying about your company on social media, specifically forums, and how to respond.
12 Midday start: Interior Design for all budgets
Peter Cunningham, Design CLD - Professional interior design and project management for UK and international businesses and retailers:
Design CLD specialists in the design of retail interiors and branding. They study how the customer behaves in shops and use this knowledge to design stores, showrooms and product displays in such a way as to make it easier for the customer to see, decide on, and buy. They have designed many flagship fashion stores for chain store retailers in addition to designing boutique shops for independent retailers. The seminar focuses on simple low cost showroom changes that will have a positive impact on sales but will also show how to move beyond the basics and suggest ways to give the customer something extra in a way that that will add brand value and thereby increase profit.
2pm start: Software solutions specifically designed for the bridal and formalwear market
Xedo developed software for ACS Clothing, parent company of Cameron Ross, to manage their grooms’ formal hire business. It included a highly advanced retail order management system, allowing retailers to very quickly create wedding parties and allocate outfits to each party member, which integrated into Cameron Ross’ order processing systems. Xedo has begun developing a bridal version, designed around the specific needs of bridal retailers and stores will be able to record details of brides (and prospective brides), which dresses and accessories they have tried on/ordered for themselves and their bridesmaids, and details relating to the wedding. The system will even calculate the correct dress size (from bust/waist/hip measurements) and electronically manage all purchase orders to suppliers. BBEH visitors will be eligible for a discount onsite. Visit stand C4 for more details.