An Integrated Marketing Campaign
An integrated marketing campaign is put together for each British Bridal Exhibition aimed to increase the amount of visitors per show as well as to maximise exhibitor’s exposure.
To discuss any of these opportunities further, please contact Marketing Manager, Emma Charter on + 44 (0)20 7772 8344 or email emma.charter@oceanmedia.co.uk
Advertising
The organisers of BBEH also publish some of the UK’s market leading bridal trade publications: Bridal Buyer, Bridal Buyer Focus, and Bridal Buyer Europe- which are received by the key bridal buyers in the UK and overseas. The show is promoted extensively throughout the year in national and international industry magazines via adverts, inserts, features, news and show previews and reviews. Key publications include WWB, MWB, Nordic Bridal and Hochzeit News.
Internet
The British Bridal Exhibition website is promoted on all promotional literature and is increasingly popular for on-line registration and as an information source about the show. As an exhibitor, your company name will automatically be included on a searchable exhibitor list on the website. BBEH is also advertised through the new www.bridalbuyer.com website which keeps retailers up-to-date with all the latest industry news. If you subscribe to an “enhanced” directory with Bridal Buyer, you and link this to your BBEH profile and enable vistiors to view full contact details in addition to brand and collection information and photography. For more information about the opportunities on Bridalbuyer.com, please email amy.davies@oceanmedia.co.uk
Direct Marketing
The BBEH direct marketing campaign to over 8,000 bridal buyers throughout the UK and overseas includes postal mailings and e-newsletters promoting the show and its exhibitors.
PR
The BBEH PR and Marketing team work throughout the year to achieve maximum coverage for the show and its exhibitors. Press releases are distributed to all the relevant UK and overseas trade publications, which include information about exhibitors’ collections and latest activities at the show. Exhibitors’ press packs are also distributed at the press office during the event.
Free Postcard Invites
As an exhibitor you will have the opportunity to order postcard invitations to send out to your current and potential customer database. You can chose as many or as little as you require, and you can chose from Bridalwear, Menswear, Occasionwear or Accessories postcards.
Show Preview
The show preview goes out to our entire database of pre-registered and non-registered visitors. It offers the visitor a sneak preview of the companies at the show, and s jam-packed with event news, exhibitor listings and images. Not only is this a great read, it also allows retailers to plan their visit. You can submit images for inclusion and also send us your data to ensure your top customers receive a copy, and are aware of your presence at the show.
Show Guide
The show guide is distributed free to all visitors. As an exhibitor you will be included in the exhibitor listings, which has full contact details for each exhibitor, along with a company profile. If you would like to advertise within the show guide, please contact Nardene Smith on 0207 772 8317 or email nardene.smith@oceanmedia.co.uk
